25 July 2011
Iconic cartoonist Gren's much loved sheep helped spread the word about Caerphilly County Borough Council's social media activities at the Royal Welsh Show this week!
The woolly characters, together with a wooden cow, aptly named 'Mw-Riel' really helped to draw the crowds to the Caerffili Cwm Y Mynydd Partnership marquee, and helped to promote 21st century communications at this fantastic annual event.
Neville the sheep and friends are being used by Caerphilly County Borough Council to promote its use of Twitter, Facebook and other social media channels, with kind permission from Gren's family.
Officers from the Caerffili Cwm Y Mynydd Partnership were literally transformed over night from Twitter novices to prolific 'Tweeters', and provided regular updates throughout the four days on the activities taking place at the Royal Welsh.
The Partnership attended the event to promote the Caerphilly county borough and the improvement works being done across the area.
The Caerffili Cwm Y Mynydd Partnership is led by the council and has secured funding through the Rural Development Plan for a range of projects that support local rural people, places and businesses.
Their stand at the Royal Welsh Show aimed to highlight that Caerphilly county borough is predominantly a 'green' county borough with many rural areas that are increasingly relevant to local people.
Cllr Allan Pritchard, Leader of the Council was at the event and said, "This innovative use of social media at the iconic Royal Welsh Show really helped to promote the RDP in Caerphilly and provided a new dimension to Caerphilly County Borough Council's social networking".
He continued, "I am delighted that the team took Gren's sheep from Caerphilly to Builth Wells to encourage more people to 'Follow Us' and find out more about just how rural and beautiful a place the Caerphilly county borough is".
This Caerffili Cwm a Mynydd project received funding through the Rural Development Plan for Wales 2007/13 which is funded by the Welsh Government and the European Agricultural Fund for Rural Development.
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